If you were to ask my mom what job she thought I would have when I was in second grade, she would've said one of two things: a jingle-writer or a Hallmark card creator. In many ways, she wasn’t wrong – that instinct for words, storytelling, and emotional connection is what led me into brand strategy and design.

 

My professional work over the past 10 years has equipped me with tools, approaches, questions, and insights to simplify the overwhelming world of strategy for organizations doing incredible and impactful work. From Sweden to Florida to Texas to India, my work has spanned cultures, contexts, and causes – but the throughline is the same: clear communication and intentional design move people to action.

 

That's truly why I love what I do – it's less about what I bring to the table and more about what we can bring out of the heart of your work. 

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I hope this is just the start of getting to know one another. ​And who knows? Maybe we'll design something together that will get to the moon.