Workshop Branding

My clients and I were in a strategic session, ideating a potential workshop that would bring together leaders of nonprofits local to West Michigan who felt stuck in their work or experienced chronic distraction. I was staring at the word "distraction" that I had written down - and I realized all the words contained in one: Distraction, Traction, Action. From that idea, we began outlining the workshop as I built a logo / brand reflecting our intent: clear, actionable, and engaging content that would equip leaders to walk away with focus and energy.