Rebrand for Small Grandparenting Nonprofit

There are several reasons a business or organization may choose to rebrand. In the case of Legacy Imperative, the organization was shifting toward a stronger digital presence and needed a visual identity that better reflected that evolution.

As part of a broader client work led by RedMark Group, I collaborated closely on the creative direction and collateral redesign process. My logo concept was ultimately selected as the foundation for the organization’s updated visual identity and we, along with the team, began to shape a brand system that felt more modern, approachable, and aligned with their evolving strategy.